Ship real products
at warp speed
Custom software and AI development, Sydney. Built by engineers — not vibe coders.
Trusted by World-class brands
Meet StartupCraft
StartupCraft builds the operational platforms businesses run on — and increasingly, the AI that runs inside them.
Since 2015. 120+ products, senior engineers only. Every engagement opens with a paid discovery.
Real products. Real results.
Case A
Emajin.Golf
We built a premium membership app with bookings, newsfeeds, messaging, and live RSVPs - helping Emajin scale its exclusive golf network across Australia and beyond.
72% faster time-to-market
58% development cost reduction
Case B
WorkAxle
We delivered a real-time scheduling engine with shift tracking, employee availability, and location-aware clock-ins - making workforce ops effortless for teams across North America.
30,000+ users online
Enterprise in under 3 years
120+
products shipped since 2015
20,000+
engineering hours in our internal frameworks
Senior only
the engineers who scope your build write it
Paid discovery
opens every engagement
Sydney
HQ, with engineers across EU and APAC hours
11-50
a small senior team, by choice
Built for the businesses that run on operations.
If the work runs on dockets, shifts, intake or pipeline — and that process still runs on spreadsheets — that's what we build.
Who we build for:
Construction and trades
Project cost control, dockets, variations, field data capture.
Automotive dealer groups
AI on the sales floor — customer context, follow-up, and real pipeline visibility for managers.
Healthcare and multi-site operators
Intake, records, scheduling, and the admin sitting between systems.
Workforce-heavy operations
Scheduling, shift tracking, availability, location-aware clock-ins.
SaaS and vertical software builders
Platforms that have to hold up well past the MVP that got them here.
How StartupCraft fits together
Composable. Production-ready. Built by senior engineers.
Operations & Data
Data Feeds · Search · Reporting · Templates · Custom Fields · Spreadsheets
Content & Docs
Website Widgets · Docs · CMS · Files · PDF Generation
Workflow & Automation
Gantt · Automations · Rostering · Calendar · Booking · Scheduling · Integrations · Notifications
Core
CRM · Dashboards · Chat / Feed · AI
Users & Governance
Governance · Data Security · Users & Permissions · Identity Management
AI Surface
AI Agents · AI Writing · AI Chatbots · AI OCR · AI Voice
Support & Communication
Inbox · Group Chats · Customer Support
Time & Billing
Timesheets · Billing